Brian Millar is the co-founder of Paddle Consulting, an agency that uses data to help brands to become less boring. He’s spent the last ten years working in new product development with companies like Nike, PepsiCo, Hewlett Packard and many others. Before that, he worked as an advertising copywriter in London, Paris and New York, and his work for IBM was named ‘Campaign of the Decade’ by Advertising Age magazine. He’s created campaigns for the British Museum, Southbank Centre and other major cultural institutions.